Ricardo Ferrer 李家豪
CO-FOUNDER AND CEO
Ricardo was born in Barcelona, where he was immersed in the world of fashion and Luxury Brands since very young.
On his father's side, the family has produced high quality shirting fabrics since 1881, so stories of meetings with Ralph Laurent, the Zegna Family, Paul Smith etc. were common conversation topics at the family table.
Ricardo moved to Hong Kong in 1993 where he met and later married a local Eurasian, starting his immersion in to the Chinese culture.
In Hong Kong he started his business of garment making for European brands, like Carolina Herrera, Adolfo Dominguez, Zara group, Cortefiel group and El Corte Inglés group.
Having lived in Shanghai since 2006, he has had the privilege of watching China from two of its most dynamic cities: Hong Kong and Shanghai. Living in Shanghai and speaking Mandarin has enabled him to understand the intricacies of the Chinese mentality (having a Shanghainese mother in law also helps), and meet the local players in fashion and luxury, who are now based mainly in Shanghai and Beijing.
Ricardo has experience in building E-commerce Platforms, managing Chinese and Western Social Media, and offline selling channels in China and Hong Kong.
He is frequent speaker related to Entrepreneurship in IESE Business School and CEIBS Business School . He also participated in TEDx in Shanghai.
Ricardo also teaches local professionals on Chinese Social Media and E-commerce in Conde Nast Centre of Fashion and Design.
Ricardo has a degree in Business Administration from Universitat Internacional de Catalunya, (Barcelona), and a postgraduate degree from I.E.S.E. (Spain).
You can contact Ricardo in Mandarin, English, Spanish, French, Italian and Catalan.
Paul Burke 柏鹏威
CHIEF RETAIL OFFICER
Paul is and international executive who has worked and lived in Asia for over 28 years so has seen many of the exciting and dramatic changes that have taken place in this part of the world. During these years he has worked with big brands and retailers steering multiple start-ups, turnarounds & expansion.
Working for the adidas group Paul was part of team that introduced retail to adidas and was personally responsible for the sales, service and operations of all the adidas flagship stores in APAC.
Paul then moved into luxury when he became the General Manager of the Lane Crawford store in Shanghai. Here he worked with over 500 luxury brands helping them maximize their opportunity in China. The focus was on helping them create a luxury environment where brands could showcase the brand and products to the new Chinese consumer.
Moving on from Lane Crawford Paul became the CEO of Galeries Lafayette in Beijing. This was the first Lafayette in China so he had to work with the team to create an authentic French experience in the heart of Beijing. Lafayette's DNA is french, fashion, fun and affordable, so ironically it was an Englishman who was tasked with creating this value proposition in China. Working with over 700 brands including f&b, Paul and his team were able to develop a world class department store that is still winning awards for sales and service.
Paul is regularly asked to be a guest speaker at major conferences sharing his experience about retailing in China and is also a guest trainer for Condé Nast.
He was previously the Chairman of the British chamber of Commerce in Taiwan where he helped many UK companies move into Greater China.
CO-FOUNDER AND BRANDING STRATEGIST
Carmen always had the idea of conquering China, the last frontier. Together with Ricardo they have been since 2015 helping exceptional brands come to China and open the market for them.
Pioneer luxury fashion and E-Commerce entrepreneur Carmen Busquets’s work has always been a platform for supporting craftsmanship, heritage and technology, and has thrived as a ‘laboratory’ of disruptive ideas that continue to generate.
Since Carmen’s entry into the industry in 1992, approximately 10,000 jobs have been created from her investments.
The current portfolio upholds the philosophies, vision and principles that have motivated Carmen as an investor, mentor and entrepreneur .Carmen Co-founded Net-a-Porter (later sold to Richmond Group) and is an investor in Farfetch, Lyst, Business of Fashion, Moda operandi, PD department, Wishi, Figue and other ventures.
You can see her profile in www.carmenbusquets.com
Katja Schmitt Ling 施美德
HEAD OF LEGAL DEPT
Katja was born in Hong Kong, and studied Law in the UK and Germany. She is mixed Chinese and German.
She worked with Freshfields Bruckhaus Deringer for 20 years, first in Mergers, Acquisitions and IPO's , and during the last 11 years she worked in contracts and negotiations between local Chinese companies and western ones.
She has experience in Joint Ventures, Partnerships and all related contracts.
Katja can speak, read and draft contracts in Chinese, English and Spanish, and is fluent in French, Italian and Catalan